At the time of writing, the lunch break is already over, and we’re starting into the afternoon sessions. So far, today’s sessions very quite interesting. I especially liked the Keynote, simply because it was a very poignant, polished and well structured talk. The sessions are very well spaced, leaving enough time for coffee breaks and discussion. There’s more than ample room—too much for my taste even—for the sessions.
Always put the people at the heart of your decisions.
The keynote speech given by Darius Kumana was quite well done. A concise and poignant speech about #whatarewedoingagain. The central points were, basically, the following: UX is not a thing. UX is not a role. It’s a mindset, and a set of skills. Everybody in a team can and does provide to UX, so always look for skills in your team members that can help you improve the UX. Even the DevOps guy will have some clever things to say and some good ideas to provide to your product. Darius’ entry into his speech was the issue of explaining to people at a party what he does. UX doesn’t mean anything to many people, and most of the others will think that you make things pretty and do Photoshop Stuff. He summed it up pretty perfectly in the end:
I make software experiences better for real people.
The slides are really worth checking out. He included a collection of 195 graphs that try to describe what UX is to illustrate his point that talking about UX as a noun, as a thing, is just not working out, and in fact creating problems instead of solving them.
Don’t try to improve the home page first. It’s a political minefield.
The first session of the day for me was called »Agile UX in large companies«. Thomas and Björn of the Viennese UX consultancy Intuio presented two case studies of employing A/B-Split-Testing and Multi-Variable-Testing in large e-commerce companies. I really liked the case examples, how they use interactive prototypes in the browser to test their design changes, how to structure your backlog using the PIE metric and how you sell that kind of development strategy to conservative management types. Oh, and don’t try to improve the homepage or landing page first, it’s a political minefield.
The first session after lunch—summer rolls by SAPA and some nice coffee by Akrap afterwards—was called »Markdown versus WYSIWYG«, a short praise of the virtues of using markdown in CMSes instead of WYSIWYG editors. Nothing new for me, but I decided that I wanted to do some writing, so I decided to spend some time in a session that I could only pay a little attention to while writing was a good idea. I’m looking forward to hearing about the »Accessibility & Usability for better UX« session from Kevin, though, as this seemed quite interesting as well.
His red brain gets melt to the shape of a horse.
The next session was called »Vienna Sketching Club«, which featured some nice exercises about sketching—warm up techniques for a sketching session, a sketched time line of the the UX camp and a nice game that is kind of like Chinese whispers (Stille Post). Short summary: sketching is fun, wheee!
Now all that’s left is the feedback session and maybe some socializing in the evening. Bye bye.